The Decision Memo
An 8-page lead magnet — the two-page decision memo I ask leaders to write before they bring a decision to me, with worked examples.
When a decision matters, write it down before you make it. The Decision Memo is the two-page format I ask leaders to fill in before they bring a hard call to me. It forces clarity on the framing, the options, the reversibility, and what would have to be true for each path to work. It is not a long process — it is a five-minute discipline that catches the mistakes that get made when you rush. Use it before a hire you can't undo, a strategic pivot, a board recommendation, or any consequential commit-or-don't moment.
What's included
- The two-page decision memo template (PDF + editable doc)
- Three worked examples — strategic, organisational, financial
- A short checklist for pre-mortems and reversibility
- Notes on when to use it (and when not to)