Essay · Apr 2026 · 12 min read

The decision before the decision

Most bad calls aren't made in the room. They're made in the framing of the question — long before anyone votes.

Full essay coming soon.

When a leadership team reaches the moment of a hard call, most of the work is already done — for good or for ill. The framing of the question, the set of options on the table, the people in the room: these were chosen days or weeks earlier, often without much deliberation. By the time the vote is taken, the real decision is mostly behind you.

This piece will explore that pre-decision phase, where the real leverage lies.